Learn how to leverage Generative AI - before your competition does.
Quickly master a strong understanding of the Generative Artificial Intelligence landscape, learn how and where organizations are already incorporating generative AI strategically, and discover the impact areas within your product where generative AI can help you scale.
Taught by leaders from
What you'll learn
Overview of Generative AI capabilities (and limitations)
You’ll begin by exploring the multifaceted aspects of incorporating generative AI into business strategy, and learn the best practices for successful AI tooling adoption. Get equipped with the knowledge you need to make informed decisions and chart a successful course into an AI-driven future.
Advanced Customer Segmentation
Customer segmentation is a powerful technique used by businesses to divide their customer base into distinct groups based on common characteristics and behaviors. Explore how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.
Scaling SEO through Generative AI
Harness the power of artificial intelligence and machine learning to optimize your SEO and sales strategies. By leveraging machine learning algorithms and predictive analytics, you can identify patterns in customer behavior, optimize your website content, and generate personalized recommendations, leading to increased traffic, conversions, and revenue.
Case Studies from successful companies
From revolutionary product innovations to personalized customer experiences, Generative AI has emerged as a game-changer for businesses across diverse industries. Through an expertly curated selection of case studies, explore how companies have leveraged this technology to gain a competitive edge, drive profitability, and reshape their growth trajectories.
I was at a stage of my career where I wanted to learn from the best, and that is most definitely what Maria is. When it comes to results-driven marketing strategies Maria is a genuine expert.
Liam Cannon
VP of Marketing at Rise
Who is this course for?
Managers & Executives
Entrepreneurs & Solopreneurs
The Curriculum
On Demand
Chapter 03
Customer segmentation and personalization
The goal for this week is to learn how artificial intelligence can be leveraged to enhance customer segmentation strategies and deliver personalized experiences through marketing efforts.
Chapter 04
AI for content strategy & creation
Long-form content, such as articles, whitepapers, and guides, plays a vital role in establishing thought leadership, driving organic traffic, and engaging audiences. However, creating compelling long-form content can be time-consuming and resource-intensive. During part one of AI for Content Strategy & Creation, you’ll focus on long-form content generation.
Chapter 05
Advanced AI for content strategy & creation
Dive even deeper into how AI can be leveraged for content creation. You’ll focus on learning how AI can be utilized to transform blog posts into engaging social media posts, optimize prompts for model-based generation, and generate images for social media platforms.
Chapter 06
AI for SEO
With the advancements in AI, businesses can now leverage intelligent algorithms and machine learning techniques to gain a competitive edge in the digital landscape. This week, you’ll explore how to leverage artificial intelligence to reshape your SEO strategy and the way your content is optimized for search engines.
