Learn Product Strategy from Vision to Execution
The skills that have gotten you where you are today aren't the skills that you need to lead at the next level. Master the frameworks that leaders from companies like eBay, Doordash, Groupon and Whoop use to lead their team to excellence.
Taught by leaders from
What you'll learn
Defining product strategy and getting buy-in for your vision
We will give you a step-by-step process to enhance your understanding of product strategy, enabling you to more effectively identify high-impact initiatives. Additionally, you will learn how to develop a clear, scope-specific vision to secure buy-in from relevant stakeholders. With these tools and techniques, you can elevate your product development practices and deliver exceptional value and outcomes.
Balancing demands for the greatest leverage
Learn to balance your workload and prioritize the tasks that enable you to concentrate on the critical aspects of your role, resulting in more efficient use of time and resources. By focusing on the critical aspects of your role, you can optimize your efforts and achieve better outcomes with the resources at your disposal.
Developing and retaining a high-performing team
You’ll learn how to identify, hire and retain the best people in your organization, and how to build a team that consistently outperforms. We’ll teach you how to get the best out of your people, how to match your resources against priorities, and improve how your team is operated for the best results.
Setting KPI's that drive impact for your product & team
Learn to set Key Performance Indicators (KPIs) that are specifically tailored to your product team that drive measurable impact and align your team with business goals. You will be able to define clear and specific metrics that reflect the performance of your product, as well as establishing benchmarks and targets for those metrics. Remove yourself as a blocker and empower your team to drive meaningful and measurable results.
Workshop ideas in intimate live weekly small-group discussion sessions.
Live Expert Q&A's
Get personal with incredible industry leaders with our monthly Q&A's.
Our curriculum is built by industry experts and is designed for impact.
Don't reinvent the wheel. Access our exclusive templates and frameworks.
Dive deeper into real examples that put your learning into context
Put your learnings into practice through hands-on exercises.
Get tactical feedback and guidance to increase your impact in your career from a carefully selected peer group with complementary professional experience.
The Course Curriculum
What our students have to say
The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.
Product Lead at Isla
It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!
Senior Product Manager at Benefex
The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.
VP Product at notonthehighstreet.com
The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.
VP of Product at RelPro
It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.
Associate Director, Product Management at Toast
I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.
Director of Product at Page Vault
Learn from the most qualified product leaders in the industry
Executive product leader, advisor and coach.
Prodify Co-Founder, Savonix, Morningstar, Opower
Senior Product Advisor / Coach at Prodify
DoorDash, Fetch, Groupon, eBay
Sara Bial Zalowitz
Managing director at Prodify.
Rent the Runway, Barnes & Noble