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Product Management

Product Management

Learn the strategic techniques top Product Managers use to outperform expectations.

Access the materials that top PM's use to scale even the most ambitious product initiatives - from frameworks, to templates, to exercises that you can put into practice with your team right away.

Taught by leaders from

What you'll learn

Building competitive advantage

Master the skills needed for effective market analysis, customer needs assessment, product differentiation, pricing strategies, and distribution channels. Explore various frameworks and tools that can help you identify and leverage your company's unique strengths and capabilities


The building blocks of an impactful product strategy

Get the skills and knowledge you need to create a strategic product roadmap that will guide your team's growth and success. Explore proven frameworks and tools that can help define your product strategy, communicate it effectively to stakeholders, and develop a pricing strategy that reflects the product's value to customers. Learn how to stand out in a crowded marketplace, and drive impactful results.

Prioritizing competing initiatives

Aligning your team's efforts with the company's overall goals and objectives, while successfully managing stakeholder expectations and competing initiatives isn't as easy as it sounds. Learn how to communicate effectively about priorities and trade-offs, how to allocate resources effectively, manage risk, and identify and mitigate potential roadblocks and challenges.

Effective stakeholder management

Building and maintaining strong relationships with stakeholders ensures that you have the support and resources you need to drive successful outcomes for your product team. We'll cover topics such as stakeholder identification, building persuasion and influence, conflict resolution, and negotiation skills. We'll explore proven frameworks that can help you develop strategies to engage and collaborate with stakeholders and deliver exceptional results.

What you'll get

What you'll get

Community

Access to Product Collective's community to connect with and learn from.



Live Expert Q&A's

Get personal with incredible industry leaders with our monthly Q&A's.

Industry Driven

Our curriculum is built by industry experts and is designed for impact.

Templates

Don't reinvent the wheel. Access our exclusive templates and frameworks.

Case Studies

Dive deeper into real examples that put your learning into context

Assignments

Put your learnings into practice through hands-on exercises.

Starting at

$499 USD

View on Trust Pilot

"It's more straightforward than Reforge, as the concepts are easier to apply directly and immediately to my team"

"It's more straightforward than Reforge, as the concepts are easier to apply directly and immediately to my team"

— Shilpa Mohanty

— Shilpa Mohanty

Product Management

Learn from our expert instructors

Mike Belsito

Product Collective, Case Western University

Anna Marie Clifton

Asana, Coinbase

Victoria Kennedy

Huge, Axios

Product Management

Learn from our expert instructors

Mike Belsito

Product Collective, Case Western University

Anna Marie Clifton

Asana, Coinbase

Victoria Kennedy

Huge, Axios

Product Management

Learn from our expert instructors

Mike Belsito

Product Collective, Case Western University

Anna Marie Clifton

Asana, Coinbase

Victoria Kennedy

Huge, Axios

"I'm already getting feedback that things are clearer; my team is contributing a lot more, feel more energized and are more gung ho about the problems being tackled"

"I'm already getting feedback that things are clearer; my team is contributing a lot more, feel more energized and are more gung ho about the problems being tackled"

— Shilpa Mohanty

— Shilpa Mohanty

The Course Curriculum

  • 87+ in-depth video lessons

  • 12 modules of training

  • Taught by industry leaders

  • 87+ in-depth video lessons

  • 12 modules of training

  • Taught by industry leaders


  • Certificate of completion

Chapter 01

Your role as a Product Manager

Learn about the Product Manager role, its definition, key responsibilities, collaboration, and strategic aspects, while also addressing challenges, evolution, and future trends in the field.

Your role as a Product Manager

Learn about the Product Manager role, its definition, key responsibilities, collaboration, and strategic aspects, while also addressing challenges, evolution, and future trends in the field.

Chapter 02

Execution: Driving results and impact

Interview about the role of a Product Manager between Danie Karaplis - Senior Product Manager, Madison Logic and Mike Belsito, Co-Founder of Product Collective.

Execution: Driving results and impact

Interview about the role of a Product Manager between Danie Karaplis - Senior Product Manager, Madison Logic and Mike Belsito, Co-Founder of Product Collective.

Chapter 03

Planning: Strategic problem identification and decision-making

Dive into learning the significance of beginning with problem identification rather than rushing into solutions in Product Management.

Planning: Strategic problem identification and decision-making

Dive into learning the significance of beginning with problem identification rather than rushing into solutions in Product Management.

Chapter 04

Discovery: Exploring the customer development model

Master solution ideation in Product Management. Learn customer validation through prototypes, and clear communication with stakeholders, plus the importance of building a Minimum Viable Product (MVP) for learning and refinement.

Discovery: Exploring the customer development model

Master solution ideation in Product Management. Learn customer validation through prototypes, and clear communication with stakeholders, plus the importance of building a Minimum Viable Product (MVP) for learning and refinement.

Chapter 05

Discovery: Exploring the customer development model

This module explores the Customer Development Model, outlining its stages - Customer Discovery, Validation, Creation, and Company Building, along with their key elements, techniques, and the role of Product Managers in each stage.

Discovery: Exploring the customer development model

This module explores the Customer Development Model, outlining its stages - Customer Discovery, Validation, Creation, and Company Building, along with their key elements, techniques, and the role of Product Managers in each stage.

Chapter 06

Results: Cracking the code of customer needs

This module introduces the Jobs to be Done (JTBD) framework, emphasizing its significance in understanding customer needs and desired outcomes, with real-world examples, techniques for uncovering customer jobs, and insights from industry experts.

Results: Cracking the code of customer needs

This module introduces the Jobs to be Done (JTBD) framework, emphasizing its significance in understanding customer needs and desired outcomes, with real-world examples, techniques for uncovering customer jobs, and insights from industry experts.

Chapter 07

Team: Fostering collaboration and leading to success

This module covers essential aspects of being a Product Manager, including team management, stakeholder engagement, and leadership styles, with a focus on effective collaboration, communication, and conflict resolution throughout.

Chapter 08

Frameworks: Tailored solutions and team alignment

This module explores different product development methodologies, such as Agile, Scrum, Kanban, and Lean, discussing their purposes, history, and practical application, along with the importance of product frameworks and their adaptation to team dynamics.

Chapter 09

Strategy Pt 1: Roadmaps, Differentiation, Pricing, and more

Learn strategy, roadmaps, decision-making criteria (Feasible, Viable, Desirable, Defendable), a case study on Figma, and insights on pricing, providing valuable insights and practical guidance for product managers.

Chapter 10

Strategy Pt 2: Mastering Product Strategy and Gaining Buy-In

Master the alignment between business and product strategies, strategic frameworks, practical exercises, strategies for gaining buy-in, and a case study illustrating competitive responses and lessons learned in the technology industry.

Chapter 11

Roadmaps: Roadmaps and Goals

Dive into the essentials of product roadmapping, including sourcing inputs from various channels, types of roadmaps, execution details, goal-setting strategies, and a case study on aligning marketing and product efforts at Asana.

Chapter 12

Product Management Careers

This module offers valuable insights into managing your product management career, emphasizing building relationships, making strategic career moves, navigating the IC versus management path, creating a brag book for personal success, and providing practical interview advice.

What our students have to say

What our students have to say

The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.

Lara Mason

Product Lead at Isla

It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!

Andy Clark

Senior Product Manager at Benefex

The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.

Neil Robert

VP Product at notonthehighstreet.com

The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.

Shivan Persad

VP of Product at RelPro

It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.

Shilpa Mohanty

Associate Director, Product Management at Toast

I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.

Mairin Jerse

Director of Product at Page Vault

Learn from the most qualified product leaders in the industry

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Access the course on-demand

Access the course
on-demand

Format

On-demand

Length

400+ Minutes

Cost

$499

Format

On-demand

Length

400+ Minutes

Cost

$499

Format

On-demand

Length

400+ Minutes

Cost

$499

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