Learn the strategic techniques top Product Managers use to outperform expectations.
Access the materials that top PM's use to scale even the most ambitious product initiatives - from frameworks, to templates, to exercises that you can put into practice with your team right away.
Taught by leaders from
What you'll learn
Building competitive advantage
Master the skills needed for effective market analysis, customer needs assessment, product differentiation, pricing strategies, and distribution channels. Explore various frameworks and tools that can help you identify and leverage your company's unique strengths and capabilities
The building blocks of an impactful product strategy
Get the skills and knowledge you need to create a strategic product roadmap that will guide your team's growth and success. Explore proven frameworks and tools that can help define your product strategy, communicate it effectively to stakeholders, and develop a pricing strategy that reflects the product's value to customers. Learn how to stand out in a crowded marketplace, and drive impactful results.
Prioritizing competing initiatives
Aligning your team's efforts with the company's overall goals and objectives, while successfully managing stakeholder expectations and competing initiatives isn't as easy as it sounds. Learn how to communicate effectively about priorities and trade-offs, how to allocate resources effectively, manage risk, and identify and mitigate potential roadblocks and challenges.
Effective stakeholder management
Building and maintaining strong relationships with stakeholders ensures that you have the support and resources you need to drive successful outcomes for your product team. We'll cover topics such as stakeholder identification, building persuasion and influence, conflict resolution, and negotiation skills. We'll explore proven frameworks that can help you develop strategies to engage and collaborate with stakeholders and deliver exceptional results.
Community
Access to Product Collective's community to connect with and learn from.
Live Expert Q&A's
Get personal with incredible industry leaders with our monthly Q&A's.
Industry Driven
Our curriculum is built by industry experts and is designed for impact.
Templates
Don't reinvent the wheel. Access our exclusive templates and frameworks.
Case Studies
Dive deeper into real examples that put your learning into context
Assignments
Put your learnings into practice through hands-on exercises.
Chapter 07
Team: Fostering collaboration and leading to success
This module covers essential aspects of being a Product Manager, including team management, stakeholder engagement, and leadership styles, with a focus on effective collaboration, communication, and conflict resolution throughout.
Chapter 08
Frameworks: Tailored solutions and team alignment
This module explores different product development methodologies, such as Agile, Scrum, Kanban, and Lean, discussing their purposes, history, and practical application, along with the importance of product frameworks and their adaptation to team dynamics.
Chapter 09
Strategy Pt 1: Roadmaps, Differentiation, Pricing, and more
Learn strategy, roadmaps, decision-making criteria (Feasible, Viable, Desirable, Defendable), a case study on Figma, and insights on pricing, providing valuable insights and practical guidance for product managers.
Chapter 10
Strategy Pt 2: Mastering Product Strategy and Gaining Buy-In
Master the alignment between business and product strategies, strategic frameworks, practical exercises, strategies for gaining buy-in, and a case study illustrating competitive responses and lessons learned in the technology industry.
Chapter 11
Roadmaps: Roadmaps and Goals
Dive into the essentials of product roadmapping, including sourcing inputs from various channels, types of roadmaps, execution details, goal-setting strategies, and a case study on aligning marketing and product efforts at Asana.
Chapter 12
Product Management Careers
This module offers valuable insights into managing your product management career, emphasizing building relationships, making strategic career moves, navigating the IC versus management path, creating a brag book for personal success, and providing practical interview advice.
The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.
Lara Mason
Product Lead at Isla
It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!
Andy Clark
Senior Product Manager at Benefex
The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.
Neil Robert
VP Product at notonthehighstreet.com
The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.
Shivan Persad
VP of Product at RelPro
It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.
Shilpa Mohanty
Associate Director, Product Management at Toast
I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.
Mairin Jerse
Director of Product at Page Vault
