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Product Management

Product Management

The techniques top PM's use to outperform expectations.

Access the materials that top PM's use to scale even the most ambitious product initiatives - from frameworks, to templates, to exercises that you can put into practice with your team right away.

Taught by leaders from

What you'll learn

Building competitive advantage

Master the skills needed for effective market analysis, customer needs assessment, product differentiation, pricing strategies, and distribution channels. Explore various frameworks and tools that can help you identify and leverage your company's unique strengths and capabilities


The building blocks of an impactful product strategy

Get the skills and knowledge you need to create a strategic product roadmap that will guide your team's growth and success. Explore proven frameworks and tools that can help define your product strategy, communicate it effectively to stakeholders, and develop a pricing strategy that reflects the product's value to customers. Learn how to stand out in a crowded marketplace, and drive impactful results.

Prioritizing competing initiatives

Aligning your team's efforts with the company's overall goals and objectives, while successfully managing stakeholder expectations and competing initiatives isn't as easy as it sounds. Learn how to communicate effectively about priorities and trade-offs, how to allocate resources effectively, manage risk, and identify and mitigate potential roadblocks and challenges.

Effective stakeholder management

Building and maintaining strong relationships with stakeholders ensures that you have the support and resources you need to drive successful outcomes for your product team. We'll cover topics such as stakeholder identification, building persuasion and influence, conflict resolution, and negotiation skills. We'll explore proven frameworks that can help you develop strategies to engage and collaborate with stakeholders and deliver exceptional results.

"Anyone within an organization can work in product management. Being a great product manager is an act of balance, between the needs of the customer, the business and the engineering team. You don’t need to be an expert in any single area, but there are foundational skills, which we’re going to teach you, that will give you the ability to thrive in any role as a PM."

Victoria Kennedy

General Partner, Seed to Harvest Ventures

A learning experience like no other

Video

A world-class online learning experience. Access engaging, top-quality video content taught by those paving the way in their industry, any time. Learn critical concepts, ideas and frameworks on your schedule, at your pace.

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

No re-inventing the wheel here. Access the templates and frameworks that are giving the world’s most innovative companies their competitive advantage - so you can drive the same extraordinary results.

Additional Reading

The most relevant resources to supplement the concepts you’re learning, at your fingertips. Get the same articles, podcasts, and content that industry leaders lean on for additional support when they need it - curated especially for you.

Case Studies

Dive deeper into real examples that put your learning into context, and cultivate your capacity for critical analysis, judgment, decision-making, and action. Access exclusive insider insights and examples from world-class companies.

Mentorship

Get direct access to expert insights and experience at every step of your learning journey from someone who has been through it all before. Work with leaders who bring deep experience and can hold you accountable.

A learning experience like no other

Video

A world-class online learning experience. Access engaging, top-quality video content taught by those paving the way in their industry, any time. Learn critical concepts, ideas and frameworks on your schedule, at your pace.

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

No re-inventing the wheel here. Access the templates and frameworks that are giving the world’s most innovative companies their competitive advantage - so you can drive the same extraordinary results.

Additional Reading

The most relevant resources to supplement the concepts you’re learning, at your fingertips. Get the same articles, podcasts, and content that industry leaders lean on for additional support when they need it - curated especially for you.

Case Studies

Dive deeper into real examples that put your learning into context, and cultivate your capacity for critical analysis, judgment, decision-making, and action. Access exclusive insider insights and examples from world-class companies.

Mentorship

Get direct access to expert insights and experience at every step of your learning journey from someone who has been through it all before. Work with leaders who bring deep experience and can hold you accountable.

The opportunity has never been greater

60%

of product managers agree they could benefit from more training

$200,000+

the average salary of product managers at fortune 500 companies

4th

most highly rated job in the United States on Glassdoor.com

The opportunity has never been greater

60%

of product managers agree they could benefit from more training

$200,000+

the average salary of product managers at fortune 500 companies

4th

most highly rated job in the United States on Glassdoor.com

The opportunity has never been greater

60%

of product managers agree they could benefit from more training

$200,000+

the average salary of product managers at fortune 500 companies

4th

most highly rated job in the United States on Glassdoor.com

The Curriculum

12 weeks

Chapter 01

Introduction: program overview

Hear from product management experts about their own journeys leading product across different organizations, self-assess your existing skills, and see just how much impact you can drive.

Introduction: program overview

Hear from product management experts about their own journeys leading product across different organizations, self-assess your existing skills, and see just how much impact you can drive.

Chapter 02

Understanding the product lifecycle

Explore the various stages of the product lifecycle, from idea, to growth, and maturity. Ensure the success and longevity of your product initiatives!

Understanding the product lifecycle

Explore the various stages of the product lifecycle, from idea, to growth, and maturity. Ensure the success and longevity of your product initiatives!

Chapter 03

Defining product vision and strategy

Align your team around a shared understanding of your product vision, build a well-defined product strategy that can be leveraged for making key decisions and driving your optimal outcomes.

Defining product vision and strategy

Align your team around a shared understanding of your product vision, build a well-defined product strategy that can be leveraged for making key decisions and driving your optimal outcomes.

Chapter 04

Problems vs. Solutions

It's easy to fall into the trap of focusing solely on solutions without fully understanding the underlying problems. Learn common pitfalls in the problem-solving process and master strategies to avoid them.

Problems vs. Solutions

It's easy to fall into the trap of focusing solely on solutions without fully understanding the underlying problems. Learn common pitfalls in the problem-solving process and master strategies to avoid them.

Chapter 05

Mapping customer journeys

Learn how to create effective journey maps that inform strategic product development decisions, identify pain points, and opportunities to enhance the overall customer experience

Mapping customer journeys

Learn how to create effective journey maps that inform strategic product development decisions, identify pain points, and opportunities to enhance the overall customer experience

Chapter 06

Customer development

Validate your product ideas through customer interviews

Customer development

Validate your product ideas through customer interviews

1-1 expert mentorship

Our seasoned mentors have already achieved their career goals at the world’s best companies. Now, they’re ready to help you do the same. 

Switch from passive to active learning as you get feedback and expert advice from some of the world’s best product leaders, tailored to your specific needs and goals. Get guidance and actionable advice through every step of your learning journey.

Indelible learning through conversations you can't have anywhere else.

Everyone is different, and every situation is unique. It's important to find guidance that fits your specific circumstances. Our mentors can help you by refining your plans, pointing out blindspots, defining your next steps, and holding you accountable.

Learn from the most qualified product leaders in the industry

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Anna-Marie Clifton

Anna Marie Clifton is an experienced product professional with a background in art and design. She began her career in data and tech in 2014 as a Facilitator for Data in a Day before officially entering the world of product. Anna Marie currently serves as Head of Product at Vowel. This platform allows users to 10x their meetings by turning them into searchable, shareable knowledge. Prior to this, she was a Principal Product Manager at Asana, where she led the Consumer Product team and was responsible for launching Asana's first Automation/no-code feature set and the Goals and OKR management product. She also previously worked at Coinbase, leading the Consumer Trading team and developing the strategy and vision for revenue-generating products.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Victoria Kennedy

Victoria Kennedy is an accomplished Founder and General Partner of Seed to Harvest Ventures, with a successful career in venture capital and product management. She played a key role in the growth and success of Hustle as a Senior Product Manager. Victoria's education at Stanford University has provided her with the necessary foundation to succeed in a competitive industry. Her impressive background, unwavering commitment to excellence, and passion for innovation make her a role model for aspiring entrepreneurs and a leading voice in the field of venture capital.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

Mike Belsito

Mike is an accomplished individual with a wealth of experience in product management, entrepreneurship, and academia. He is an Adjunct Professor in the department of Design and Innovation at the Weatherhead School of Management, as well as the Co-Founder of Product Collective, a leading independent community for product management professionals. Mike's leadership at Product Collective has earned him recognition as one of the Top 40 influencers in the field of Product Management. With over a decade of experience in startup companies as an early employee, Co-Founder, and Executive, Mike's businesses and products have been featured in national media outlets. He is also a successful author, having written Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.

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