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Understanding User-Centered Growth Design
You will gain a deep understanding of Growth Design, learning what it is, why it matters, and how it differs from Growth Hacking. You'll explore the psychology of users, uncovering cognitive biases and emotional triggers, and master the art of creating effective user personas. Additionally, you will learn how to identify user needs, address pain points, and map these insights to product features, ensuring a user-centric approach to growth.
Crafting Effective User Journeys for Growth
Delve into the power of behavior and experience mapping, harnessing these tools to find opportunities in your user's journey. You'll implement the BIAS Framework to identify gaps and refine your strategies, all while learning how to tell compelling stories with data and analyze A/B test results for informed decision-making.
Leveraging Behavioral Methods and Cultivating Growth Teams
You'll explore advanced behavioral methods, including nudging, gamification, social proof, and personalization. You'll also discover how to build and nurture high-impact growth teams, defining team culture and drawing inspiration from real-world case studies. You'll master the art of designing proper growth experiments, from planning and hypothesis formulation to ethical communication of product decisions. This course will equip you with the knowledge and skills to drive sustainable growth through user-centered design and strategy.
Templates
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Case Studies
Dive deeper into real examples that put your learning into context
Assignments
Put your learnings into practice through hands-on exercises.
"It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. "
Shilpa Mohanty
Associate Director, Product Management at Toast
The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.
Lara Mason
Product Lead at Isla
It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!
Andy Clark
Senior Product Manager at Benefex
The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.
Neil Robert
VP Product at notonthehighstreet.com
The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.
Shivan Persad
VP of Product at RelPro
It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.
Shilpa Mohanty
Associate Director, Product Management at Toast
I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.
Mairin Jerse
Director of Product at Page Vault
