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Growth Design

Mastering Growth Design: A Deep Dive into User-Centered Growth Strategies

Mastering Growth Design: A Deep Dive into User-Centered Growth Strategies

Are you ready to unlock the secrets of sustainable growth and user-centric design? In Mastering Growth Design, you'll explore the core principles of growth design, demystify the psychology of users, and learn to craft experiences that captivate and retain your audience.

Are you ready to unlock the secrets of sustainable growth and user-centric design? In Mastering Growth Design, you'll explore the core principles of growth design, demystify the psychology of users, and learn to craft experiences that captivate and retain your audience.

Are you ready to unlock the secrets of sustainable growth and user-centric design? In Mastering Growth Design, you'll explore the core principles of growth design, demystify the psychology of users, and learn to craft experiences that captivate and retain your audience.

Taught by leaders from

What you'll learn

What you'll learn

Understanding User-Centered Growth Design

You will gain a deep understanding of Growth Design, learning what it is, why it matters, and how it differs from Growth Hacking. You'll explore the psychology of users, uncovering cognitive biases and emotional triggers, and master the art of creating effective user personas. Additionally, you will learn how to identify user needs, address pain points, and map these insights to product features, ensuring a user-centric approach to growth.


Crafting Effective User Journeys for Growth

Delve into the power of behavior and experience mapping, harnessing these tools to find opportunities in your user's journey. You'll implement the BIAS Framework to identify gaps and refine your strategies, all while learning how to tell compelling stories with data and analyze A/B test results for informed decision-making.

Leveraging Behavioral Methods and Cultivating Growth Teams

You'll explore advanced behavioral methods, including nudging, gamification, social proof, and personalization. You'll also discover how to build and nurture high-impact growth teams, defining team culture and drawing inspiration from real-world case studies. You'll master the art of designing proper growth experiments, from planning and hypothesis formulation to ethical communication of product decisions. This course will equip you with the knowledge and skills to drive sustainable growth through user-centered design and strategy.

What you'll get

What you'll get

Templates

Don't reinvent the wheel. Access our exclusive templates and frameworks.

Case Studies

Dive deeper into real examples that put your learning into context

Assignments

Put your learnings into practice through hands-on exercises.

Starting at

$299 USD

View on Trust Pilot

Starting at

$299 USD

View on Trust Pilot

On Demand

On Demand

Full Course

Starting at

$299 USD

View on Trust Pilot

"It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. "

Shilpa Mohanty
Associate Director, Product Management at Toast

The Course Curriculum

The Course Curriculum

  • 19 in-depth video lessons

  • 4 modules of training

  • Taught by Joel Van Bodegraven

  • Certificate of completion

  • 19 in-depth video lessons

  • 4 modules of training

  • Taught by Joel Van Bodegraven

  • Certificate of completion

Core of Growth Design: Understanding People

This module will lay the foundation for user-centered growth strategies. You'll explore Growth Design's core principles, its significance in the digital landscape, and how it differs from Growth Hacking. Delving into the psychology of users, students uncover cognitive biases, emotional triggers, and master the creation of user personas through a practical case study. Additionally, you'll learn to identify and address user needs and pain points, mapping these insights to product features for a user-centric approach.

Core of Growth Design: Understanding People

This module will lay the foundation for user-centered growth strategies. You'll explore Growth Design's core principles, its significance in the digital landscape, and how it differs from Growth Hacking. Delving into the psychology of users, students uncover cognitive biases, emotional triggers, and master the creation of user personas through a practical case study. Additionally, you'll learn to identify and address user needs and pain points, mapping these insights to product features for a user-centric approach.

Week 2

Find Opportunities in Your User's Journey

Unlock the potential of their user's journey to identify growth opportunities. Harness the power of behavior mapping, leverage the Psych Framework, and embrace Experience Mapping. Get introducted to the BIAS Framework to identify gaps in the user journey, drawing insights from a real-world case study involving Miro Paywalls. Craft compelling narratives with data, effectively analyze A/B Test Results, and explore the best A/B test tools, all aimed at enhancing their ability to drive growth through user-centered strategies.

Find Opportunities in Your User's Journey

Unlock the potential of their user's journey to identify growth opportunities. Harness the power of behavior mapping, leverage the Psych Framework, and embrace Experience Mapping. Get introducted to the BIAS Framework to identify gaps in the user journey, drawing insights from a real-world case study involving Miro Paywalls. Craft compelling narratives with data, effectively analyze A/B Test Results, and explore the best A/B test tools, all aimed at enhancing their ability to drive growth through user-centered strategies.

Week 3

Behavioral Methods and Tactics

Delve into Behavioral Methods and Tactics. You will gain insights into shaping user behavior effectively to drive growth. Topics covered include nudging, gamification, social proof, and personalization, all essential elements for crafting engaging and user-centric growth strategies. This module equips you with practical knowledge and skills to leverage behavioral techniques and enhance user engagement, all within the context of growth design.

Behavioral Methods and Tactics

Delve into Behavioral Methods and Tactics. You will gain insights into shaping user behavior effectively to drive growth. Topics covered include nudging, gamification, social proof, and personalization, all essential elements for crafting engaging and user-centric growth strategies. This module equips you with practical knowledge and skills to leverage behavioral techniques and enhance user engagement, all within the context of growth design.

Week 4

Design a Proper Growth Design Experiment

Master the art of designing and executing growth experiments. Learn how to meticulously plan experiments by identifying objectives, selecting appropriate metrics, and defining success criteria. You will acquire the skills to communicate and justify your product decisions effectively while ensuring ethical conduct. By the end of this module, you will possess the expertise to drive sustainable growth through well-designed experiments and transparent communication.

Design a Proper Growth Design Experiment

Master the art of designing and executing growth experiments. Learn how to meticulously plan experiments by identifying objectives, selecting appropriate metrics, and defining success criteria. You will acquire the skills to communicate and justify your product decisions effectively while ensuring ethical conduct. By the end of this module, you will possess the expertise to drive sustainable growth through well-designed experiments and transparent communication.

What our students have to say

What our students have to say

The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.

Lara Mason

Product Lead at Isla

It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!

Andy Clark

Senior Product Manager at Benefex

The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.

Neil Robert

VP Product at notonthehighstreet.com

The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.

Shivan Persad

VP of Product at RelPro

It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.

Shilpa Mohanty

Associate Director, Product Management at Toast

I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.

Mairin Jerse

Director of Product at Page Vault

Learn from the most qualified product leaders in the industry

Learn from the most qualified product leaders in the industry

Joel Van Bodegraven

Joel van Bodegraven is a product designer with more than 10 years of experience. He's had the opportunity to work at respected companies like Adyen and Miro. Over the years, Joel has developed a focus on growth design and monetisation, striving to create designs that not only look good but also support business objectives.

Joel Van Bodegraven

Joel van Bodegraven is a product designer with more than 10 years of experience. He's had the opportunity to work at respected companies like Adyen and Miro. Over the years, Joel has developed a focus on growth design and monetisation, striving to create designs that not only look good but also support business objectives.

Joel Van Bodegraven

Joel van Bodegraven is a product designer with more than 10 years of experience. He's had the opportunity to work at respected companies like Adyen and Miro. Over the years, Joel has developed a focus on growth design and monetisation, striving to create designs that not only look good but also support business objectives.

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