Taught by leaders from
Successfully navigate Web3's emerging landscape
Understand the key drivers behind the rise of Metaverse, Augmented Reality, Virtual Reality, Non-Fungible Tokens, AI and decentralized marketing. Follow progressive brands that have entered Web3 and master proven strategies to successfully navigate in the future of digital media. Equip yourself with the knowledge and skills needed and leverage Web for your brand.
How the convergence of AI and Web3 is transforming marketing
Examine the various use cases for AI in marketing, from personalized content recommendations to predictive analytics, to how Web3 can enhance customer engagement and create new revenue streams. Masket about the technical aspects of AI and Web3, and gain a holistic understanding of the various platforms and tools available for marketers to leverage these technologies to drive growth and innovation in your business.
Intellectual property, royalties, and ethics for Web3
As Web3 continues to revolutionize the way we interact with digital assets and conduct transactions, it's important to understand the legal and ethical implications of these new developments. Explore the key concepts of intellectual property (IP) and royalties in the context of Web3, gain an understanding of the ethical considerations surrounding Web3, including issues such as privacy, transparency, and accountability.
Effectively communicate the value of Web3 to stakeholders
Web3 is only going to continue to gain traction and disrupt traditional industries, and it's becoming increasingly important to communicate their value and potential to decision-makers and C-Suites. Learn proven strategies and tactics for selling Web3 to the C-suite, including how to articulate the benefits and ROI of implementing Web3 technologies in your organization. WExamine the key drivers of Web3 adoption, such as transparency, security, and decentralization, and how these can drive value for organizations.
Workshop ideas in intimate live weekly small-group discussion sessions.
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Our curriculum is built by industry experts and is designed for impact.
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Put your learnings into practice through hands-on exercises.
Get tactical feedback and guidance to increase your impact in your career from a carefully selected peer group with complementary professional experience.
The course has been brilliant. Every topic covered feels considered and deliberate - nothing is taught just for the sake of it. I've been implementing everything I've been learning in my daily work and with my team, and it's been a great motivation to put those practices in place. I can already see the positive impact this course has had.
Product Lead at Isla
It's great to collaborate with others on the course to really bring the theory back to reality. The weekly mentor sessions are awesome!
Senior Product Manager at Benefex
The experience has been great. The course materials cover all the elements of Product leadership, it offers templates and practicals to cement understanding and Ben and the team clearly articulate lots of key elements that I often do subconsciously, which has help to build my awareness and self confidence. The opportunity to quiz the authors of the course is really, really useful for my learning.
VP Product at notonthehighstreet.com
The course is excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful.
VP of Product at RelPro
It's simpler than Reforge, as the concepts are easier to apply directly and immediately to my team. I'm already getting feedback from my PMs that things are clearer as I apply concepts; they are contributing a lot more, more energized and feeling more gung ho about the problems being tackled.
Associate Director, Product Management at Toast
I joined the course to define my company's product vision & strategy, and set up our 2024 KPIs. Also to learn more about prioritization and get general product strategy advice from industry experts.
Director of Product at Page Vault
Founder & CEO
Web3 Marketing.Network, MetaViu, BCAIV
Zachary A. Lewis
Frankfurt Kurnit Klein + Selz
Rug Radio, NFT.NYC, BrXnd.ai