First movers win markets. Gain a new competitive advantage with Web3.
The next evolution of the internet has already arrived. Access the same ground-breaking and inovative knowledge that marketing leaders are using, and leverage Web3 for your own ambitious initiatives.
Taught by leaders from
What you'll learn
Successfully navigate Web3's emerging landscape
Understand the key drivers behind the rise of Metaverse, Augmented Reality, Virtual Reality, Non-Fungible Tokens, AI and decentralized marketing. Follow progressive brands that have entered Web3 and master proven strategies to successfully navigate in the future of digital media. Equip yourself with the knowledge and skills needed and leverage Web for your brand.
How the convergence of AI and Web3 is transforming marketing
Examine the various use cases for AI in marketing, from personalized content recommendations to predictive analytics, to how Web3 can enhance customer engagement and create new revenue streams. Masket about the technical aspects of AI and Web3, and gain a holistic understanding of the various platforms and tools available for marketers to leverage these technologies to drive growth and innovation in your business.
Intellectual property, royalties, and ethics for Web3
As Web3 continues to revolutionize the way we interact with digital assets and conduct transactions, it's important to understand the legal and ethical implications of these new developments. Explore the key concepts of intellectual property (IP) and royalties in the context of Web3, gain an understanding of the ethical considerations surrounding Web3, including issues such as privacy, transparency, and accountability.
Effectively communicate the value of Web3 to stakeholders
Web3 is only going to continue to gain traction and disrupt traditional industries, and it's becoming increasingly important to communicate their value and potential to decision-makers and C-Suites. Learn proven strategies and tactics for selling Web3 to the C-suite, including how to articulate the benefits and ROI of implementing Web3 technologies in your organization. WExamine the key drivers of Web3 adoption, such as transparency, security, and decentralization, and how these can drive value for organizations.

"Ben is a genuine leader, a trusted business partner and a visionary. He is an exceptional communicator and formidable strategist who understands the tight relationship between the CRO and CMO roles and delivers award winning results via both."
Cynthia Countouris
NVIDIA Artificial Intelligence for Retail
The Curriculum
9 weeks
Learn from the most qualified leaders in the industry

Daniel Barry
Founder & CEO
Web3 Marketing.Network, MetaViu, BCAIV

Zachary A. Lewis
Associate
Frankfurt Kurnit Klein + Selz

Quinn Button
VP Operations
Rug Radio, NFT.NYC, BrXnd.ai
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