Web3 for Marketing Leaders

First movers win markets. Gain a new competitive advantage with Web3.

The next evolution of the internet has already arrived. Access the same ground-breaking and inovative knowledge that marketing leaders are using, and leverage Web3 for your own ambitious initiatives.

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Taught by leaders from

What you'll learn

Successfully navigate Web3's emerging landscape

Understand the key drivers behind the rise of Metaverse, Augmented Reality, Virtual Reality, Non-Fungible Tokens, AI and decentralized marketing. Follow progressive brands that have entered Web3 and master proven strategies to successfully navigate in the future of digital media. Equip yourself with the knowledge and skills needed and leverage Web for your brand.

How the convergence of AI and Web3 is transforming marketing

Examine the various use cases for AI in marketing, from personalized content recommendations to predictive analytics, to how Web3 can enhance customer engagement and create new revenue streams. Masket about the technical aspects of AI and Web3, and gain a holistic understanding of the various platforms and tools available for marketers to leverage these technologies to drive growth and innovation in your business.

Intellectual property, royalties, and ethics for Web3

As Web3 continues to revolutionize the way we interact with digital assets and conduct transactions, it's important to understand the legal and ethical implications of these new developments. Explore the key concepts of intellectual property (IP) and royalties in the context of Web3, gain an understanding of the ethical considerations surrounding Web3, including issues such as privacy, transparency, and accountability.

Effectively communicate the value of Web3 to stakeholders

Web3 is only going to continue to gain traction and disrupt traditional industries, and it's becoming increasingly important to communicate their value and potential to decision-makers and C-Suites. Learn proven strategies and tactics for selling Web3 to the C-suite, including how to articulate the benefits and ROI of implementing Web3 technologies in your organization. WExamine the key drivers of Web3 adoption, such as transparency, security, and decentralization, and how these can drive value for organizations.

"Ben is a genuine leader, a trusted business partner and a visionary. He is an exceptional communicator and formidable strategist who understands the tight relationship between the CRO and CMO roles and delivers award winning results via both."

Cynthia Countouris

NVIDIA Artificial Intelligence for Retail

A learning experience like no other

Video

A world-class online learning experience. Access engaging, top-quality video content taught by those paving the way in their industry, any time. Learn critical concepts, ideas and frameworks on your schedule, at your pace.

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

No re-inventing the wheel here. Access the templates and frameworks that are giving the world’s most innovative companies their competitive advantage - so you can drive the same extraordinary results.

Additional Reading

The most relevant resources to supplement the concepts you’re learning, at your fingertips. Get the same articles, podcasts, and content that industry leaders lean on for additional support when they need it - curated especially for you.

Case Studies

Dive deeper into real examples that put your learning into context, and cultivate your capacity for critical analysis, judgment, decision-making, and action. Access exclusive insider insights and examples from world-class companies.

Mentorship

Get direct access to expert insights and experience at every step of your learning journey from someone who has been through it all before. Work with leaders who bring deep experience and can hold you accountable.

A learning experience like no other

Video

Assignments

The best way to learn something so it sticks is by doing. Put your learnings into practice through hands-on exercises designed to help you apply new frameworks into your day-to-day work right away.

Templates

Additional Reading

Case Studies

Mentorship

First movers will win the market

$27.5 Billion

Current estimate of Web3 market capitalization

37

Out of Interbrand’s top 100 global brands have already entered Web3"

47%

Of gamers are interested in interacting with the metaverse

First movers will win the market

$27.5 Billion

Current estimate of Web3 market capitalization

37

Out of Interbrand’s top 100 global brands have already entered Web3"

47%

Of gamers are interested in interacting with the metaverse

First movers will win the market

$27.5 Billion

Current estimate of Web3 market capitalization

37

Out of Interbrand’s top 100 global brands have already entered Web3"

47%

Of gamers are interested in interacting with the metaverse

The Curriculum

9 weeks

Apply Now

Module 01

Introduction to Web3 Marketing

Learn the key differences between Web2 and Web3, master foundational concepts, and get a step-by-step guide to navigating additional web3 educational resources

Introduction to Web3 Marketing

Learn the key differences between Web2 and Web3, master foundational concepts, and get a step-by-step guide to navigating additional web3 educational resources

Module 02

The rise of the Metaverse and implications for brands

Understand the significant implications for brands, as they seek to find new ways to connect with consumers in this new frontier. Successfully navigate the Metaverse and engage with consumers in innovative ways, building stronger, more authentic relationships.

The rise of the Metaverse and implications for brands

Module 03

Form durable Web3 communities

Forming durable Web3 communities requires building trust, promoting transparency, and encouraging active participation from members. Learn how by creating shared values, shared goals, and shared governance, Web3 communities can be incredibly powerful for brands.

Form durable Web3 communities

Module 04

Introduction to Non-Fungible Tokens

Learn about the technical aspects of NFTs, their various use cases, and the impact they can have in marketing efforts, and beyond.

Introduction to Non-Fungible Tokens

Learn about the technical aspects of NFTs, their various use cases, and the impact they can have in marketing efforts, and beyond.

Module 05

Bored Apes Yacht Club NFT Case Study

Validate your product ideas through customer interviews

Bored Apes Yacht Club NFT Case Study

Validate your product ideas through customer interviews

Learn from the most qualified leaders in the industry

Ben Plomion

With over two decades of marketing experience, Ben Plomion is the CMO at Dibbs, a tokenization platform backed by Amazon, and athletes like Chris Paul to revolutionize collecting in Web3. Previously, Ben was Chief Growth & Marketing Officer at GumGum, a contextual advertising company, and held a variety of leadership roles GE Capital including head of the company's global digital media practice. He is a Forbes contributor and an advisor to companies like Deanna.ai, PebblePost, and #Paid.